Autonomy in consumer choice

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Recent developments in the field of artificial intelligence and data analytics are facilitating the automation of some consumer chores (e.g., in smart homes and in self-driving cars) and allow the emergence of big-data-driven, micro-targeting marketing practices (e.g., personalized content recommendation algorithms).We contend that those developments can generate a tension for marketers, consum...

Patient autonomy in the age of consumer-driven health care: informed consent and informed choice.

Choice: The Key for Autonomy

Agents must decide, i.e., choose a preferred option from among a large set of alternatives, according to the precise context where they are immersed. Such a capability defines to what extent they are autonomous. But, there is no one way of deciding, and the classical mode of taking utility functions as the sole support is not adequate for situations constrained by qualitative features (such as ...

Licensing Effect in Consumer Choice

Vol. XLIII (May 2006), 259–266 259 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Uzma Khan is Assistant Professor of Marketing, Tepper School of Business, Carnegie Mellon University (e-mail: [email protected]). Ravi Dhar is George Rogers Clark Professor of Management and Marketing, School of Management, Yale University (e-mail: [email protected]). T...

From consumer choice to consumer welfare.

for patients with families. An adve cate for one person is morally d e barred fiom making decisions when more than one have legitimate interests at stake. We must, then, move beyond the ethics of the dyad or even the contemporary triad. Instead, we must learn to think in terms of family justice. Fairness to all concerned will be a major factor in determining both who should decide and also what...